Being a "city girl," I have complained that I didn't have access to agriculture resources and it was not my fault that I didn't know what 4-H, FFA, or other ag related programs were. Well, that's very incorrect, and there are copious amounts of resources available! Since my most recent blog post was about 4-H, I will continue to focus on 4-H and their social media presence.
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| http://williamson.agrilife.org/4-h-facebook/ |
The "meat and potatoes" of the profile is very vibrant, including pictures with nearly every post, or images, and frequent posts. It is good to have a variety of posts so that the followers are able to stay up-to-date easily. It also shows that there is a wide variety of events, topics and materials to talk about, or share. The site itself is easy for the eyes to move around, see visually appealing posts, and get the information their desire. The profile has just under 594,00 "Likes."
I do think that their profile is lacking in video posts specifically, which also tend to draw in more "clicks," than an article that has to be read. I would rank their Facebook profile a 4 out of 5 stars!
The national Twitter page for 4-H has similar posts to the Facebook profile. The tweets include images, links to sites and videos, and bright colors to draw the viewer to keep looking. Twitter is known for utilizing the "hashtag" to spread an idea, and the 4-H also has created a hashtag for their followers, #TrueLeaders.
Their profile has almost 12,000 tweets posted, and 29,500 followers - much less than their Facebook profile. Though there are less followers, the twitter profile has almost 900 videos alone, which is something that I personally think the Facebook profile did not have enough of. Overall, I would rate their Twitter profile a 5 out of 5 stars due to the interactive tweets, the large number of video and picture posts, and the how they have successfully utilized their #TrueLeader hashtag.
F-H does also have a third social media account, for Instagram. In regards to the number of followers they have just under 13,000 total, with just over 700 posts total. The pictures are all very profession looking in that they have excellent graphic designs and words over images. It is clear that many of the images are repetitive from their other social media accounts, and I think Instagram is am opportunity to share unique images.
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| http://www.extension.iastate.edu/dubuque/4h |
Many national Instagram accounts will "re-post" a picture that a follower posted about, and I do not see that present on their profile. Re-posting images from your followers is a great way to "beef" (ag joke, get it?) up your social media presence because your followers will continue to post and tag the account, bringing more awareness!It also encourages the followers to keep looking at the profile to see if their picture has been re-posted. I am a part of a sorority, and our national offices re-post from chapters across the country frequently and it's fun to go look and see if your picture made it to the national site!
Due to the lack of videos, the lack of unique and original pictures, and zero re-posts from any of their followers, I am giving the 4-H Instagram account a 2 out of 5 stars, because I think that there is a lot more room for this account to grow, and become better.
If the 4-H social media sites are not providing you with enough information or substance, you can always check out their official website for additional links, and information!
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